WHY USE
A CRISIS INFORMATION PLATFORM
When facing a crisis or major incident, it is crucial to keep the public and key stakeholders informed on the situation, in order to:
-
Minimize public outrage or outcry by showing actions being taken to solve the situation
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Reduce the chance of misallocating resources due to misunderstanding of actions being taken
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Decrease the opportunity for misinformation around the incident by being the source of truth on the incident
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Reduce panic and anxiety for key stakeholders involved in or affected by the situation by sharing information
INTRODUCING…
CRISIS PIGEON
A one-stop solution for establishing and maintaining the information around an incident. Our platform allows companies to easily keep the public and key stakeholders informed on the situation as it unfolds in real-time.
There are FOUR CORE COMPONENTS to the Crisis Pigeon offering, any or all of which can be activated and scaled up depending on the need of the company or organization handling the incident.
1
INFORMATION DISTRIBUTION
2
STAKEHOLDER MANAGEMENT
3
COLLABORATIVE WORKING
4
INQUIRY HANDLING
1. INFORMATION DISTRIBUTION
We will build and launch a website that can be accessed anywhere in the world and is optimized for all devices. One destination that all involved parties can go to as one source of accurate information about the incident/situation/crisis.
Integrated with the website is the ability to receive information from site visitors as well as email subscribers to the site.
2. STAKEHOLDER MANAGEMENT
We employ some of the industry’s best media listening tools to monitor any potential interest from the public and media. We keep the client informed on any emerging trends or concerns around the incident.
Once an incident website is deployed, we can also utilize analytics from the site to gauge and understand traffic on the site.
3. COLLABORATIVE WORKING
We utilize best-in-class collaborative tools so that all people working on the incident can share information and insights related to the situation in one centralized digital platform.
This is crucial when it comes to creating informational products and managing inputs from key members involved in the response.
4. INQUIRY HANDLING
We have the ability to set up a centralized call platform to route incoming calls from the public or key stakeholders looking for information on the situation. These inquiries will be logged and the appropriate responder can follow up once the information has been cleared to be distributed.
ONLY UTILIZE THE COMPONENTS THAT MEET YOUR RESPONSE NEEDS
1
INFORMATION DISTRIBUTION
INQUIRY HANDLING
Mix and match the core components to make the best package for you.
1
INFORMATION DISTRIBUTION
2
STAKEHOLDER MANAGEMENT
3
COLLABORATIVE WORKING
4
INQUIRY HANDLING
1
INFORMATION DISTRIBUTION
2
STAKEHOLDER MANAGEMENT
1
INFORMATION DISTRIBUTION
3
COLLABORATIVE WORKING
1
INFORMATION DISTRIBUTION
2
STAKEHOLDER MANAGEMENT
3
COLLABORATIVE WORKING
OR
SAMPLE OPTIONS:
OR
OR
OR
WHY CLIENTS CHOOSE CRISIS PIGEON
1. RAPID RESPONSE
Available 24/7, Crisis Pigeon can stand up a website and communication structure within a few hours of receiving confirmation of services and key information about the incident.
2. INDEPENDENT
STRUCTURE
No need to wait for IT to setup a change to your corporate site. Crisis Pigeon keeps the incident site away from the main corporate website and day-to-day operations.
3. SIMPLE MANAGEMENT
No need to handle multiple vendors or contractors. Crisis Pigeon is the one point of contact where all information around an incident or crisis can be managed.
“The team at Crisis Pigeon was instrumental in getting our response strategy developed and executed when responding to our incident. All other options were complex and costly.”
- Client dealing with a major supply chain incident.
CRISIS PIGEON IS APPLICABLE FOR MANY SITUATIONS
LEADERSHIP
Darrell Wilson has over 30 years of experience in crisis media response assisting everyone from government agencies and private industry to senior executives of public companies. With a background in journalism and crisis communications, he provides the best reputation management services to our clients.
Jonathan Chia has spent the past 10 years consulting corporations on strategy and communications. Advising on situations that span_from surviving
corporate_scandals_to
navigating the tricky waters of innovation vs. intrusion of privacy. Jonathan also leads the technology team at Crisis Pigeon to ensure that the platform is utilizing the best tools and tech available today.
Jim Lawrence is Chairman of MTI USA and President and co-founding partner of MTI Network. Jim’s involvement and in-depth knowledge across the various supply chain industries provide Crisis Pigeon clients with the highest level of industry crisis communications advisement and crisis management preparation.
JIM LAWRENCE
DARRELL WILSON
JONATHAN CHIA
CRISIS PIGEON IN ACTION
Today, Crisis Pigeon has been used for many incidents where there has been a need to convey critical information to the public and key stakeholders involved with the incident. One such example was the incident where a car carrier capsized off the coast of Georgia. To date, this has been the largest salvage operation in US history.
